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Tuesday 14 May 2013

Google and 2 tools to help you spread your website

For those who know and those who do not, it is important to remind them and point out that there are in the network a number of tools that can be found just by being online and that, coupled with a search engine like Google, may serve to increase the quantity and quality of visitors to your website.  Those who are business owners can use these tools to increase their visibility in the network, and to achieve a degree of visibility and access to facilitate and increase the interaction with potential customers and expand your business.


Google and 2 tools to help you spread your website


To achieve these results, Google provides a number of platforms that we have different virtues that can be very useful , and which can be accessed by simply filling out a series of forms are also online. In this article, we will highlight two of these tools, Google Analytics and Google Adwords, which can be critical in different ways but with the common goal of making your website accessible from the most used search engine in the world.


First, you need to open the browser and visit www.google.com / local and access their Google account if you own one or follow the steps to create it. This account can also be used for other services offered by Google, as their tool Analytics, which lets you measure sales and conversions indicators of your business. In the same way, this will allow you to find out how visitors use your site, how they came to it, and basically how to keep them coming back. Another tool that gives us access Google’s Adwords advertising system where you can place keywords so that your ads are visible and access to your website can be done with one click from the search engine.


To start having these options, and after selecting the most appropriate to consider, you must select “Add List” and follow the instructions. There you will be asked to fill two pages of forms and present basic information about your business. At this point, it is vitally important to be sure to send to send all available information about your business, including images, videos and hours of operation. This not only makes it easier for your customers to find you when they hear your establishment, but also the search engines themselves will be considered for a list of major relevance in your ranking.


Once this happened, Google will give you the chance to choose five categories for your profile, so it is wise to choose a good range of categories to fit more options when it comes to solving a search. It is important to note that if you choose the main categories will also be a major competition, while if categories are chosen more or less common custom, there will be fewer competitors and have more chances to appear among the top finishers. The strategy is up to you, you just have to decide which is best for you and take advantage of these tools can be very useful for the growth of your business.


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Google and 2 tools to help you spread your website

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